MAGGI WONDER

 MAGGI WONDER

Whenever I see our markets, and think one product that has always impressed me with its marketing strategy then first name which come into my mind is our very own MAGGI.

 Maggi is a Nestle brand of instant noodles, soups stocks, bullion, sauces  and seasoning and its most famous product is 2 minute noodles, So this post is dedicated to that.

So what’s is so unique about Maggi, that has now made it an obsession for many.

If we look back in the history, then we can see that it was made with a purpose which it is still serving “a quick meal”.  Well The original company Maggi came into existence in 1872 in Switzerland, when Julius Maggi took over his father’s mill. At that time during industrial revolution in Switzerland created factory jobs for women, who were therefore left with very little time to prepare meals.

Due to this growing problem Swiss Public Welfare Society asked Julius Maggi to create a vegetable food product that would be quick to prepare and easy to digest.

It was the first to bring protein rich legume meal to the market, which was followed by ready made soup based on legume meal in 1886.

In 1863, Julius Maggi developed a formula to add taste to meals, which later paved the way for Maggi and other easy to make food products. Apart from two minute noodles Maggi also offers a range of product.

However in India it was launched in 1980s by Nestle group of companies. Maggie had merged with Nestle family in 1947.

Marketing Strategy

Maggi was the first of its type (thought as snack initially)in India’s history and it has always cashed upon this advantage. In a country ,where daal,roti has been termed as the only food , entry of such a product twisted many eyebrows. People expected its sudden downfall but it never happened.

 Maggi never showed itself as a complete food trying to take traditional food out of people’s lives but made its path between a complete food and snack. This has favored Maggi. In a country where the traditional 3 time food is common, A maggi between lunch and dinner was adjusted very well. People bored of eating biscuits, wafers as the only snack found Maggi a good option to try, where although it cant satisfy your food needs but surely satisfy your hunger for some time. #1 Entered people’s life

Another threat came to Maggi, when it was considered that its unhealthy as it’s made of  maida and other unhealthy additives.The first consumers, children found it hard to ask for money from their mothers .Maggi came up with a solution by bringing some nutritional value to product and claiming NO ADDED MSG , zero trans Fat even launching Maggi atta noodles to counterstrike maida factor. Also they started claiming that one pack of Maggi is equivalent to three chapatis.These claims brought some controversies but it found children an excuse to compel their mothers.They even came up with a tagline Taste bhi health bhi (Taste alongwith health) to focus on health issue. Even mothers later accepted it since their children are not going to eat those unclean,unhealthy roadside food.

This strategy and quickness helped them reclaim their position.#2 Give response to your customers curiosity or doubts as soon as possible

Another thing that has made Maggi successful is its quantity.It has always kept it apt in its most consumed regular pack of Rs.10 which just recharge your taste buds, so people never got bored of it.Alongwith it many variants like chicken, tomato also came in but they failed to cherish their legacy. Original Maggi’s tastemaker has worked for it and its infectious smell has always accosted people to have it.#3 Alongwith a great product also use your brain to stay in the market.

Again, Maggi network is so strong that you can find those yellow packs hanging at every retail shop, markets etc. whether in rural or urban area , this is not the case with its competitors .This allows easy access to its customers which surely makes it a quick Maggi.#4 Customers should be your priority because they also have other options to try.

Maggi has always targeted majority of people. It has never hiked the price although reduced the quantity of its pack. This is also a good marketing strategy since customers mainly focus on the big number i.e. COST. Now cost as low as Rs5 has brought it in every house premises.#5 Create an illusion if you cant find the solution

What again can be learnt from Maggi that it tried to connect itself with people’s emotion as like Khushiyon wali Maggi, or asked people to share their experiences with Maggi, this not only advertised the product but also made people to realize how closely they are linked to Maggi. Now everytime, there is happiness around you can also find a Maggi around.

#6 Rise above from business, bring emotions

Maggi has always kept it simple, a pack of noodles alongwith its tastemaker included, few boils in water and its ready. You need not to wonder about vegetables and the ex products. They have kept it simple and thus they are surviving.#7 Keep your products simple.

Now again if we see its pack then majority of its portion is of yellow color and yellow

·         Stimulates mental processes

·         Stimulates the nervous system

·         Activates memory

·         Encourages communication

#8 Attack psychology

It has managed to do all of these and thus its one of best innovative products world has ever seen. Becoming a synonym for noodle and favorite quick meal for many with its mesmerizing smell , it seems almost impossible for its peers to make themselves stand in this segment. Alongwith children it has now also become a favorite for youths and a solution for mothers when occasionally they don’t want to indulge in preparing meals.

HAPPY CHILDREN, HAPPY MOTHERS, GROWING MAGGI